An online trader can increase the average order value by presenting product recommendations to potential customers. In addition to the recommendations, a cross-selling trick is used, which together with the recommendations is a great way to increase the value of shopping. Because of this trick, customers who are already shopping make an additional purchase.
The retailer can recommend to a customer a similar product with a little higher margin as the product the visitor is looking at. The upsell sales trick increases the average price of the order unperceived and is not felt as intrusive by the customer.
A very successful e-commerce method is the already mentioned cross-selling. For example, a customer buys a camera and e-commerce recommends a lens, a cord, and a camera bag.
DIFFERENT DISCOUNT LEVELS
Discounts at various levels are an excellent marketing trick to increase the size of the order. For example, a buyer who spends € 100 gets a 10% discount, under € 200 he gets 20% and over € 200 he gets 30%.
HOLIDAY GIFT PACKAGES
Gift Packages are packages that give customers a discount when they buy the entire product collection as a gift pack. Gift packs are ideal for holiday buyers as they increase the value of the order and make it easier for them to shop, because they receive all the gifts at the same time.
Very important is the limit for free delivery, which should be set for most orders. Free delivery is the biggest reason why visitors order extra products online. If the online store offers free delivery during the holidays, this may be the best way to increase sales for the holidays.
USE OF WIDE BANNERS
The use of a wide banner for free delivery must be visible on all pages. This reminds the customers to spend a certain amount, so they do not have to pay extra for postage. A wide web banner in exchange for space motivates buyers to consume more to avoid unnecessary shipping costs.
BUYERS MAKE MOST PURCHASES IN THE 10 DAYS BEFORE CHRISTMAS
According to surveys, the maximum number of daily orders is between the 12th and the 21st of December and starts to decline slowly between the 22nd and 24th of December. This indicates that customers hesitate to buy until the last minute. Holidays customers receive the products just before Christmas and have about 3 days to unpack and make a gift out of them.
How to take advantage of the shopping fever of the last moment:
CREATING A TEMPORARY LIMITED OFFER
The feeling that something is urgent works wonders in marketing during the holidays. The creation of a limited offer stimulates many hesitators to decide faster on a holiday purchase.
ADVERTISING WITHOUT PAUSE
People buy until Christmas Eve. Thus, it is wise that the online shop sells and advertises at least until Christmas. When advertising a marketing calendar (media plan) is a great help. The advertiser also needs to re-target ads, which will remind buyers that it’s time for Christmas shopping.
Fast delivery is a great help for those who are shopping at the last minute. So they can receive their gifts still in time. The delivery should be free of charge or it should be urgent delivery at a lower price. In this way the online shop will even be able to compete with major online providers such as Amazon, which in some countries even offer delivery within one day.
FORMULATION OF SEARCH RESULTS OF VISITORS WITH SYNONYMS IN THE SEARCH ENGINE
Synonyms are one of the simplest and most important tools for online marketing. For example, someone enters “running shoes” into the search engine, and gets: “no results” because the online shop uses the term “sneakers” in the product description. In this case, the online store should create synonyms for terms such as sneakers, running shoes, and tennis shoes, and redirect the searcher to the same search results. The synonyms ensure that the buyer finds what he is looking for and that the shop makes the sale it needs. The words used by the customers can be checked in the search engine report. Synonyms are among the simplest and most important tools you can use. They have great power, they can be created very easily and last forever.
CREATING A SUITABLE PAGE “NO RESULTS FOUND”
The aim of the merchant is to keep the customer on the website until he purchases. If an online store has to lead a customer to the “no results” page because the product entered into the search engine is not hold in stock, the trader has to try to keep the customer on his site by providing him with contact information, other options, recommendations, live chat or renewed search in the search engine.
THE GOLDEN RULE: SEARCH FILTERS
The ability to effectively and easily filter search results on a website is a great way for customers to buy quickly and effectively. This prevents the buyer from feeling overwhelmed and allows filtering results for a particular product type, price category or category. For effective use, filters must be managed by common sense. All filters must be dynamic and directly linked to the page category in which they are displayed.
For example, the garment size filter does not appear on the kitchen appliance category page because it is not relevant to this product. If dynamic filters are used, this is no longer a problem. Dynamic filters allow you to view relevant filters only for specific product categories on a website. Another step forward is to provide users with specific pages of products that include “For Her,” “For Him,” “For Mom,” “For Father,” and so on.
Examples for banners:
Marcelino offers fast and efficient integration with leading e-commerce platforms, including Magento and WordPress Woocommerce.
The platforms will impress you with additional tools:
– real-time e-commerce analysis,
– planning the turnover by day, week, month or year,
– research and retargeting of communities with e-commerce data,
– AdWords, Facebook and Instagram campaigns that automatically optimise ads,
– A/B tests in one click.
Magento and WordPress online shops increase conversion and sales, as has been proved. The Marcelino e-commerce platform includes:
– advanced search in the online shop,
– navigation and dynamic filters,
– improved self-completion,
– product search engine,
– product recommendations,
– landing pages,
– mobile search solutions,
– 1:1 personalization.