Beautiful data visualization starts here.

Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. Dashboarding allows you to tell great data stories to support better business decisions.

Data Visualization and Google Data Studio Workshop

This course focuses on the free reporting tool, Data Studio, and visualizing data from Google Analytics and beyond. Experience with programming or graphics programs is not needed. Carefully balancing theory and practice, you’ll spend most of the day in an interactive and collaborative workshop and will leave with professional, completed reports for your website! Your own website and boost your sales.

This course is designed for marketers, analysts and anyone who relies on communicating actionable data. Google Analytics data will be used for this course. You do not need to have your own Google Analytics account in order to participate, A laptop with WiFi capability and Google Chrome is required for the workshop portion of this course.

Things You’ll Learn:

  • Principles of Data Visualization
Basic elements of reporting – What is the specific goal of your report? Should this be high-level or more focused? Think about the story you’re telling and how you can effectively tell your audience. We’ll give tips and takeaways for how to begin your reports before ever opening a web browser.
  • Google Analytics for Reporting
About visualizing data, what exactly should you be putting into those graphs and charts? What options are available with the Google Analytics interface, and when should we look to a more advanced solution? Finally, let’s take a look at what aspects of Google Analytics can be used for Google Data Studio.
  • Demo & Workshop

The class will move through the guided workshop together, introducing the different tools and elements in a hands-on fashion. You’ll connect to Google Analytics, summarize data, and create an interactive report designed to answer specific questions.


Put all your data to work.

Easily access all the data sources you need to understand your business and make better decisions.

Transform your data.

Transform your raw data into the metrics and dimensions needed to create easy-to-follow reports and dashboards — no code or queries required.

Build engaging reports and dashboards.

Data Studio gives you the ability to create meaningful, shareable charts and graphs that bring your data to life.

Leverage teamwork that works.

Harness the collective wisdom of your team and work together quickly, from anywhere.


Google Analytics Dashboard

Using marketing data from Google Analytics, this dashboard highlights your ability to fully customize
the look and feel of a dashboard.

Wild Nature Website Dashboard

See how this dashboard uses website data from Google Analytics to highlight your ability to fully customize the look and feel of a dashboard.

Ecommerce PPC Dashboard

Combining data from Google Analytics and Google AdWords, this dashboard brings e-commerce
and paid search performance into a single view.

AdWords Overview Report

See a custom, highly visual presentation of your paid search performance with this dashboard using Google AdWords data.

YouTube Channel Report

Using data from your YouTube account, this dashboard brings your channel metrics and performance into a custom, highly visual presentation.

TV Ad Performance Dashboard

This dashboard combines data from Google Surveys 360 and Google Attribution 360 to provide a view into the full-funnel performance of TV commercials during a major sporting event.

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