In today’s digital world, the creation of a website has become crucial to the success of any business. One of the most important components in this process is the transformation of the content structure into an attractive and effective design. In this blog article, we’ll explore how we achieved this when creating a new website for mca-zimskivrt.si, and how you can apply similar techniques.
Situation before the Website is set up
Before starting to design a website, it is important to understand the needs and expectations of the client. At mca-zimskivrt.si, we first focused on gathering all the necessary information and materials. This included:
- Basic information about the company and their services
- 3D renderings of the conservatories
- Photographs and engineering images of conservatories already installed
Based on this information, we created a content structure that clearly shows the flow from conception to the finished product.
The Art of Designing Content into a Visually Appealing Website
The key to a successful website is to combine content and design in a way that is attractive to users and informative. For mca-zimskivrt.si we have used the following approaches:
- Clear and Structured Content: we divided the content into logical sections – from the initial situation, the 3D drawing to the final product. Each section is supported by high quality photographs and engineering images.
- Use of Visual Elements: Photographs and 3D drawings are key to show the quality of the work. These elements have been strategically placed on the website to attract the attention of visitors.
- Psychological Selling Tricks: We used techniques such as social proof (customer reviews, case studies) and social media links to increase visitor confidence. For example, including links to the company’s Facebook and Instagram profiles allows visitors to follow current projects and news.
Contextual Rationale: Each content unit is placed in a context that answers specific questions or needs of visitors. For example, showing the situation before and after the installation of the conservatory clearly demonstrates the added value of the service.
WordPress and Elementor: tools for self-editing a website
We used WordPress in combination with Elementor to create the website. This allows the client to manage their website independently, which includes:
- Updates: easy updating of content and images without the need for technical knowledge.
- Editing: changing text, adding new projects and customising existing pages.
- Adding Content: adding new blog posts, image galleries and other content.
- Administration: Edit user rights, manage security settings and monitor analytics.
In any case, for the initial launch of your portal, we suggest you leave the design to a professional. It requires a lot of craftsmanship, combined with a sense of art and design.
The materials that form the basis of the production are very important. The better the quality of the materials (designs, images, texts), the more effective the website will be. The formula for success is therefore:
Quality materials + Experienced professional = High internet sales
The website is designed to support effective advertising campaigns. This includes:
- SEO Optimisation: the website is optimised for search engines, which increases its visibility and attracts more visitors.
- Social Media Integration: integrating social media makes it easy to share content and increase reach.
- Analytics: Monitoring traffic and user behaviour on the website allows you to adapt your marketing strategies and increase conversions.
Conclusion
Creating a website that effectively transforms content structure into an attractive design requires thoughtful planning and the use of a variety of techniques. At mca-zimskivrt.si we have combined quality content, visual elements and psychological sales tricks to create a website that not only informs, but also convinces. Using WordPress and Elementor, we enabled the client to manage the website independently, ensuring long-term success and flexibility.
